E-commerce penetration rate in Southeast Asia in 2024

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Release date

May 2025

Region

Asia, Indonesia, Malaysia, Philippines, Vietnam, Thailand

Survey time period

2024

Citation formats

E-commerce penetration rate SEA 2024

Published by
Yihan Ma,
Nov 28, 2025

In 2024, the penetration rate of e-commerce in Southeast Asia was highest in Thailand, with around ***percent. Malaysia followed with a penetration rate of about ***percent.

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Statistics on " E-commerce in Southeast Asia "

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Overview

6

Country overview

6

Key players

4

Payment methods

4

Country breakdown of payment methods

6

Consumer behavior

4

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Topics

E-commerce in Southeast AsiaE-commerce in IndonesiaE-commerce in the Asia-Pacific regionSocial commerce in Vietnam Social commerce in Thailand
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