According to a global survey among marketing professionals in January 2025, approximately ** percent reported using artificial intelligence (AI) extensively in their data-driven marketing efforts. Around ** percent said they integrated AI in select areas, whereas ** percent were exploring AI, but have not implemented the technology. Some ** percent reported not having plans to use AI.
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Ascend2. (January 31, 2025). Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. "Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025." Chart. January 31, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. (2025). Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. "Extent of Artificial Intelligence (Ai) Usage in Data-driven Efforts among Marketing Professionals Worldwide as of January 2025." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2, Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025 Statista, https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/ (last visited May 07, 2026)
Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025 [Graph], Ascend2, January 31, 2025. [Online]. Available: https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
