Leading methods consumers used to purchase product or service after seeing TV ad in the United States as of February 2025

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Release date

March 2025

Region

United States

Survey time period

February 2025

Number of respondents

1,210 respondents

Age group

18 years and older

Special properties

among consumers with a connected TV (CTV)

Method of interview

Online panel

Supplementary notes

Survey sample representative of U.S. Census by age and gender.

Citation formats

Top methods used to buy product/service after seeing TV ad U.S. 2025

Published by
J. G. Navarro,
Apr 30, 2026

According to a survey conducted among consumers owning a connected TV (CTV) device in the United States in February 2025, ** percent of respondents said they used their CTVs to make a purchase after seeing a TV ad.

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Statistics on " TV advertising in the United States "

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Overview

6

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Leading advertisers

5

Consumer attitudes

8

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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  • Premium Statistics

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