The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.
In order to understand digital shopping behavior, key e-commerce performance indicators were collected across hundreds of brands and over 250 channels, as well as more than 7,000 retailer integrations.
Percentage points exceeding 100 percent are probably due to rounding. Date of release is the date of access.
Citation formats
Top online retailers for personal care brands U.S. 2023 by purchase intent clicks
Based on the share of purchase intent clicks, Walmart ranked as the leading online retailer for personal care brands in the United States in 2023, with ** percent. Purchase intent clicks refer to the number of times a consumer has clicked through to at least one retailer during one session. Amazon came in second place with 29 percent of clicks.
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MikMak. (May 16, 2024). Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/
MikMak. "Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks." Chart. May 16, 2024. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/
MikMak. (2024). Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/
MikMak. "Leading Online Retailers for Personal Care Brands in The United States in 2023, by Purchase Intent Clicks." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/
MikMak, Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks Statista, https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/ (last visited May 09, 2026)
Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks [Graph], MikMak, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/1465440/top-personal-care-retailer-us-purchase-intent/
