Share of online shoppers purchasing fashion items in Sweden from January 2023 to February 2024

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Release date

March 2024

Region

Sweden

Survey time period

January 2023 to February 2024

Number of respondents

A minimum of 2,000 respondents each month

Age group

18-89 years

Special properties

monthly online fashion purchasers

Method of interview

Online panel

Citation formats

Share of monthly online fashion shoppers in Sweden 2023-2024

Published by Statista Research Department, Nov 25, 2025

The share of online fashion shoppers in Sweden peaked in November 2023, during surveyed time. That month, around ** percent of Swedish consumers purchased apparel related goods through digital channels. In the same year, the months of May and December also registered a high share of monthly fashion buyers, at roughly ** percent.   

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Statistics on " Fashion e-commerce in Sweden "

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Other statistics that may interest you Fashion e-commerce in Sweden

Overview

5

Category benchmarks

6

Leading players

6

Online traffic

6

Shoppers

6

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Topics

Fashion e-commerce in SwedenFashion e-commerce in the United StatesSwedenE-commerce in the NordicsApparel market in Sweden
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