Annual city street advertising spending growth in China in 2023, by leading brand

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Release date

February 2024

Region

China

Survey time period

2023

Special properties

the ranking is based on the total public street ad spending of individual brands

Citation formats

City street ad spend growth in China 2023, by major brand

Published by
J. G. Navarro,
Nov 28, 2025

Tmall, the leading brand in China in terms of total spending on city street advertising in 2023, had increased its budget on the segment by over *** percent compared to the year prior. Among the five largest public street advertisers, four were B2C giants.

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Overview

5

Market segments

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Elevator advertising

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Cinema & street advertising

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Transport advertising

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Ad agencies

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Topics

OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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