The survey group was made up of over 50 institutional investors from across the United States, Europe (including the UK), Canada, and the Asia–Pacific (including Australia). The respondents, represent a combined AUM value of 22.1 trillion U.S. dollars.
ESG ratings have emerged as the top factor influencing investment decisions globally in 2024. More than ** percent of institutional investors considered ESG ratings as a key driver, followed closely by ESG controversy with ** percent. On the other hand, ** percent of investors noted influence from the EU Green Bond Standard.
Sustainable Development Goals and ESG ETF Investments
Climate action, represented by Goal ** of the United Nations Sustainable Development Goals (SDG), has become the primary focus for ESG ETFs globally. As of 2024, assets worth **** billion U.S. dollars were linked to this goal, with *** out of *** ESG ETFs targeting climate action. This emphasis on environmental concerns has aligned with the broader overall trend of investors prioritizing companies with strong ESG practices and ratings.
Regional Variations in Sustainable Fund Demand
While the demand for sustainable funds has remained relatively stable or has been perceived to increase across some regions, differences have been notable. In the United States, ** percent of investors reported decreased demand for sustainable funds compared to non-sustainable options. However, Canada stands out, with over ** percent of investors having indicated stable or increasing demand. This regional variation underscores the importance of understanding local market dynamics when developing sustainable investment strategies.
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