The survey question was: "Do you use an official app for a store or a brand?"Â
Number of respondents in: China - 6,455; Hong Kong - 3,234; Indonesia - 12,472; India - 34,923; Japan - 424; South Korea - 6,483; Malaysia - 12,666; the Philippines - 14,178; Singapore - 7,301; Thailand - 19,113; Taiwan - 12,698; and Vietnam - 4,150
Citation formats
Share of consumers who use an official store or brand app Asia 2023, by country
According to a survey by Rakuten Insight among consumers in Asia, ** percent of the respondents in Taiwan used an official app for a store or a brand as of November 2023. In comparison, ** percent of the respondents in Japan used an official brand or store app in 2023.
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Rakuten Insight. (December 14, 2023). Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/
Rakuten Insight. "Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory." Chart. December 14, 2023. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/
Rakuten Insight. (2023). Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/
Rakuten Insight. "Share of Consumers Who Use An Official App for a Store or a Brand in Asia as of November 2023, by Country or Territory." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/
Rakuten Insight, Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory Statista, https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/ (last visited May 09, 2026)
Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/
