Preferences for online and offline channels when buying fashion items in Japan as of May 2025

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Release date

May 2025

Region

Japan

Survey time period

May 7 to 9, 2025

Number of respondents

3,000 respondents

Age group

18-79 years

Method of interview

Online survey

Citation formats

Preferred shopping method for fashion items in Japan 2025

Published by
Bruna Rocco,
Nov 26, 2025

Offline shopping remains the preferred method for fashion purchases in Japan, as revealed in a survey conducted in June 2025. However, while ** percent of respondents ended up buying fashion items in stores, ** percent would confirm the desired products online before finalizing the purchase offline.

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