Percentage of adult internet users preferring free, targeted ad-supported online services over paid ones in Brazil from 2022 to 2024

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Release date

December 2024

Region

Brazil

Survey time period

2022 to 2024

Number of respondents

1,500*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Number of respondents in 2023 and 2024. In 2022, there were 1,000 respondents.

2022 and 2023 data retrieved from an earlier release.

Citation formats

Preference for free and ad-supported vs. paid online services in Brazil 2022-2024

Published by
J. G. Navarro,
Nov 28, 2025

In 2024, around ** percent of internet users surveyed in Brazil said they preferred to consume free online services and content with targeted ads. That was the same share recorded a year earlier. According to the same study, **percent of online consumers in Brazil found digital ads helpful in their purchase journey in 2024.

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