Marketplaces were the e-commerce platforms offering the best shopping experience in Japan, as revealed in a survey conducted between March and April 2022. In contrast, social platforms and aggregators shared the last place, with the messaging platforms showing the lowest rating for user experience.
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Wunderman Thompson Commerce. (June 27, 2022). Leading e-commerce platform types with the highest rated online shopping experience in Japan as of April 2022 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1398107/japan-e-commerce-platforms-best-shopping-experience/
Wunderman Thompson Commerce. "Leading e-commerce platform types with the highest rated online shopping experience in Japan as of April 2022." Chart. June 27, 2022. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1398107/japan-e-commerce-platforms-best-shopping-experience/
Wunderman Thompson Commerce. (2022). Leading e-commerce platform types with the highest rated online shopping experience in Japan as of April 2022. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1398107/japan-e-commerce-platforms-best-shopping-experience/
Wunderman Thompson Commerce. "Leading E-commerce Platform Types with The Highest Rated Online Shopping Experience in Japan as of April 2022." Statista, Statista Inc., 27 Jun 2022, https://www.statista.com/statistics/1398107/japan-e-commerce-platforms-best-shopping-experience/
Wunderman Thompson Commerce, Leading e-commerce platform types with the highest rated online shopping experience in Japan as of April 2022 Statista, https://www.statista.com/statistics/1398107/japan-e-commerce-platforms-best-shopping-experience/ (last visited May 08, 2026)
Leading e-commerce platform types with the highest rated online shopping experience in Japan as of April 2022 [Graph], Wunderman Thompson Commerce, June 27, 2022. [Online]. Available: https://www.statista.com/statistics/1398107/japan-e-commerce-platforms-best-shopping-experience/
