Importance of selected social commerce features worldwide in 2021

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Release date

April 2022

Region

Worldwide

Survey time period

May 26 to June 2, 2021

Number of respondents

8,054*

Method of interview

Online survey

Supplementary notes

* Social media users in China, India, Brazil, the United States, and the United Kingdom who answered questions related to social commerce products.

Citation formats

Importance of social commerce features worldwide 2021

Published by
Yihan Ma,
Nov 28, 2025
According to a 2021 survey, the possibility to easily return and receive refunds for products was considered the most relevant feature for a positive social commerce experience for ** percent of respondents worldwide. Other attributes, such as clear product descriptions and images and a loyalty rewards system, were also considered fairly important.
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