Leading ways of discovering podcasts in the United States in 2023 and 2024

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Release date

August 2024

Region

United States

Survey time period

2023 to 2024

Number of respondents

5,071 respondents

Age group

18 years and older

Method of interview

Online survey

Citation formats

Popular podcast discovery sources in the U.S. 2023-2024

Published by Statista Research Department, Nov 27, 2025

A survey conducted in ********* in the United States found that video platform YouTube played the biggest role for U.S. consumers in their podcast discovery. In 2024, ** percent of respondents stated to discover podcasts on the platform, compared to ** percent in the survey conducted a year earlier. In fact, YouTube was the only option to have increased its reach in the measured period.

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Statistics on " Podcasting in the U.S. "

The most important statistics
The most important statistics
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Other statistics that may interest you Podcasting in the U.S.

Audience demographics

6

Publishers and hosts

5

Audience overview

5

Consumption

6

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Topics

Personalized media content algorithms in the United StatesMusic streamingMarketing personalization in the United StatesArtificial intelligence use in media and entertainmentVideo streaming experience and preferences in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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