Most popular beauty and cosmetics websites worldwide from January to December 2024, based on average monthly visits (in millions)

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Release date

February 2025

Region

Worldwide

Survey time period

January to December 2024

Citation formats

Leading beauty and cosmetics websites worldwide 2024, by monthly visits

Published by Thuy D., Nov 25, 2025

In 2024, Fragrantica.com was the most-visited beauty and cosmetics website worldwide, with an average ************* visits per month during the measured period. Sephora.com was ranked second with ************ visits.

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