In the fourth quarter of 2025, TikTok generated about *** billion U.S. dollars in in-app purchase (IAP) revenue, reflecting the platform’s ongoing global expansion and popularity. From 2020 through the end of 2024, TikTok’s in-app revenue, including spending on virtual gifts, advertising, and e-commerce, grew at a notable pace.
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AppMagic. (February 3, 2026). In-app purchase (IAP) revenue of TikTok mobile app worldwide from 1st quarter 2018 to 4th quarter 2025 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1377090/tiktok-worldwide-in-app-revenues-quarterly/
AppMagic. "In-app purchase (IAP) revenue of TikTok mobile app worldwide from 1st quarter 2018 to 4th quarter 2025 (in million U.S. dollars)." Chart. February 3, 2026. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1377090/tiktok-worldwide-in-app-revenues-quarterly/
AppMagic. (2026). In-app purchase (IAP) revenue of TikTok mobile app worldwide from 1st quarter 2018 to 4th quarter 2025 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1377090/tiktok-worldwide-in-app-revenues-quarterly/
AppMagic. "In-app Purchase (Iap) Revenue of Tiktok Mobile App Worldwide from 1st Quarter 2018 to 4th Quarter 2025 (in Million U.S. Dollars)." Statista, Statista Inc., 3 Feb 2026, https://www.statista.com/statistics/1377090/tiktok-worldwide-in-app-revenues-quarterly/
AppMagic, In-app purchase (IAP) revenue of TikTok mobile app worldwide from 1st quarter 2018 to 4th quarter 2025 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1377090/tiktok-worldwide-in-app-revenues-quarterly/ (last visited May 07, 2026)
In-app purchase (IAP) revenue of TikTok mobile app worldwide from 1st quarter 2018 to 4th quarter 2025 (in million U.S. dollars) [Graph], AppMagic, February 3, 2026. [Online]. Available: https://www.statista.com/statistics/1377090/tiktok-worldwide-in-app-revenues-quarterly/