Most trusted brands in the United States in 2025

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Sources

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Release date

July 2025

Region

United States

Survey time period

January 1 to May 15, 2025

Number of respondents

1,000 - 73,595 respondents per brand

Age group

18 years and older

Supplementary notes

According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting it.

Citation formats

Most trusted brands in the U.S. 2025

Published by
Julia Faria,
Nov 29, 2025

Dawn Dish Soap ranked first as the most trusted brand in the United States in 2025. The Procter & Gamble brand scored a net trust rating of **** points. BAND-AID, which was the most trusted brand in 2024, fell to the second position, with **** points.

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