Advertising professionals who influence advertising decisions
Supplementary notes
Question: What actions have you or your clients taken based on the data and insight provided by attention measurement?
Respondents work in brands/advertisers, media or creative agencies, media owners,
intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.
According to a survey of 2022, ** percent of respondents answered that the media planning decisions or changes was the most significant action based on insights from ad attention measurement in Australia. The source revealed that the digital display (static) on mobile was the most popular advertising format to measure ad attention for campaigns.
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IAB Australia. (October 5, 2022). Actions taken based on insights from ad attention measurement in Australia in 2022 [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/
IAB Australia. "Actions taken based on insights from ad attention measurement in Australia in 2022." Chart. October 5, 2022. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/
IAB Australia. (2022). Actions taken based on insights from ad attention measurement in Australia in 2022. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/
IAB Australia. "Actions Taken Based on Insights from Ad Attention Measurement in Australia in 2022." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/
IAB Australia, Actions taken based on insights from ad attention measurement in Australia in 2022 Statista, https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/ (last visited May 09, 2026)
Actions taken based on insights from ad attention measurement in Australia in 2022 [Graph], IAB Australia, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/
