Features and characteristics users in Chile like about content on TikTok between September and October 2023

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Release date

January 2024

Region

Chile

Survey time period

September to October 2023

Number of respondents

400 respondents

Age group

15-55 years

Special properties

among TikTok and Instagram users; during the five months preceding the survey

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

Citation formats

Chile: most appreciated TikTok content features 2023

Published by Thuy D., Nov 25, 2025

In 2023, ** percent percent of surveyed TikTok users in Chile said the feature they were most driven about watching content on the platform is its fun character. Meanwhile, around ** percent of the interviewees claimed that creativity is one of the main drivers to watch content content on the platform, while **** percent appreciate its laid-back character.

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Social media usage in ChileSocial media usage in Latin AmericaInternet usage in ChileAdvertising in ChileInternet usage in Latin America
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