E-commerce market share in Latin America in 2023, by vertical

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Release date

August 2023

Region

Latin America and the Caribbean

Survey time period

2023

Special properties

forecasts

Supplementary notes

* Includes SaaS, tax payments, fees and licenses, mobile top-ups, healthcare, insurance, gambling, and other miscellaneous services.

Citation formats

E-commerce market share in Latin America 2023, by vertical

Published by
Yihan Ma,
Nov 28, 2025

In 2023, retail dominated the e-commerce landscape in Latin America, estimated to encompass over **** of the market share. Concurrently, the travel sector represented ** percent of online sales, trailing behind ride-hailing and delivery apps, streaming services, and gaming.

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Topics

Online marketplaces in Latin AmericaMercado LibreE-commerce in Latin AmericaOnline food delivery in Latin AmericaOnline shopping events in Latin America
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