In 2024, Johnnie Walker - a Scottish whisky brand - had a brand value of around ***** billion U.S. dollars, roughly three percent down from ***** billion recorded in 2023. Brand value is the amount a brand contributes to the overall value of a corporation.
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Kantar. (June 10, 2024). Brand value of Johnnie Walker worldwide from 2018 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/
Kantar. "Brand value of Johnnie Walker worldwide from 2018 to 2024 (in billion U.S. dollars)." Chart. June 10, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/
Kantar. (2024). Brand value of Johnnie Walker worldwide from 2018 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/
Kantar. "Brand Value of Johnnie Walker Worldwide from 2018 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/
Kantar, Brand value of Johnnie Walker worldwide from 2018 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/ (last visited May 08, 2026)
Brand value of Johnnie Walker worldwide from 2018 to 2024 (in billion U.S. dollars) [Graph], Kantar, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/1337764/johnnie-walker-brand-value/
