A survey conducted in the third quarter of 2023 in Vietnam revealed search engines were the leading source for brand discovery among Vietnamese internet users, as suggested by **** percent of the respondents. TV ads followed closely as the second most popular way to discover a brand among the respondents in the country. Reviews from expert bloggers and mobile ads were the least chosen sources for discovering brands among internet users in Vietnam in the same period.
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Sources used for discovering brands among internet users in Vietnam as of 3rd quarter 2023 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1331724/vietnam-brand-discovery-sources/
DataReportal, und We Are Social, und Meltwater. "Sources used for discovering brands among internet users in Vietnam as of 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1331724/vietnam-brand-discovery-sources/
DataReportal, We Are Social, Meltwater. (2024). Sources used for discovering brands among internet users in Vietnam as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1331724/vietnam-brand-discovery-sources/
DataReportal, and We Are Social, and Meltwater. "Sources Used for Discovering Brands among Internet Users in Vietnam as of 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1331724/vietnam-brand-discovery-sources/
DataReportal & We Are Social & Meltwater, Sources used for discovering brands among internet users in Vietnam as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1331724/vietnam-brand-discovery-sources/ (last visited May 08, 2026)
Sources used for discovering brands among internet users in Vietnam as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1331724/vietnam-brand-discovery-sources/
