Distribution of leading social media platform users in Brazil as of August 2024, by education level

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Release date

September 2024

Region

Brazil

Survey time period

January to August 2024

Number of respondents

6,072*

Age group

18-64 years

Special properties

social media platform users in Brazil

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

Single pick: ’’What is the highest level of education you have completed?’’

Multi pick: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp"

Base for each app:

* Users of social media platforms (total) n=6,072
Facebook users n=4,538
Instagram users n=5,312
LinkedIn users n=1,742
Pinterest users n=1,813
Reddit users n=302
Snapchat users n=577
TikTok users n=2,994
Tumblr users n=200
Twitch users n=676
X (Twitter) users n=1,929
YouTube users n=4,868

Citation formats

Brazil: leading social media platforms users 2024, by education level

Published by Thuy D., Nov 25, 2025

According to a 2024 survey, around ** percent of social media platform users in Brazil had a Bachelor's degree qualification. Another ** percent of social network users had an upper secondary education and were eligible to attend university, while another *** percent of respondents had technical or vocational education qualifications. Among all platforms, LinkedIn and Pinterest were the ones in which most of its users had a college degree.

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