The source attribute a "brand heat" score from 0-100, showing which brands are gaining in popularity, to identify brands showing the most positive growth trajectory.
* The survey count is for Gen Z, milllennials, and Gen X. Breakdowns for each generation are not provided.
The source does not specify the date of the survey.
Citation formats
Men's athletic apparel brands gaining popularity U.S. 2025
According to a 2025 survey, identifying which men's athletic apparel brands are showing the most growth in popularity among Gen Z, the sportswear giants **** came out on top, followed by ******, a distance behind in second-place.
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L.E.K. Consulting. (February 28, 2025). Popularity growth index of leading men's athletic apparel brands among Generation Z in the United States in 2025 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1329827/mens-athletic-apparel-popularity-growth/
L.E.K. Consulting. "Popularity growth index of leading men's athletic apparel brands among Generation Z in the United States in 2025." Chart. February 28, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1329827/mens-athletic-apparel-popularity-growth/
L.E.K. Consulting. (2025). Popularity growth index of leading men's athletic apparel brands among Generation Z in the United States in 2025. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1329827/mens-athletic-apparel-popularity-growth/
L.E.K. Consulting. "Popularity Growth Index of Leading Men's Athletic Apparel Brands among Generation Z in The United States in 2025." Statista, Statista Inc., 28 Feb 2025, https://www.statista.com/statistics/1329827/mens-athletic-apparel-popularity-growth/
L.E.K. Consulting, Popularity growth index of leading men's athletic apparel brands among Generation Z in the United States in 2025 Statista, https://www.statista.com/statistics/1329827/mens-athletic-apparel-popularity-growth/ (last visited May 07, 2026)
Popularity growth index of leading men's athletic apparel brands among Generation Z in the United States in 2025 [Graph], L.E.K. Consulting, February 28, 2025. [Online]. Available: https://www.statista.com/statistics/1329827/mens-athletic-apparel-popularity-growth/
