| Characteristic | TikTok | Snapchat | X (formerly Twitter) | Kuaishou | Tumblr | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019 | 351.4 | 153.1 | 30.1 | 120.5 | 99.7 | 51.3 | 33.2 | 36.8 | 27 | 13.3 | 9.8 |
| 2020 | 391.2 | 191 | 107.2 | 147.5 | 101.4 | 86.1 | 44.4 | 41 | 34.1 | 23 | 8.2 |
| 2021 | 416.5 | 215.8 | 173.2 | 176 | 105.6 | 94 | 48.5 | 47.6 | 39.9 | 28.5 | 6.7 |
| 2022 | 426.3 | 236.2 | 212.2 | 201.5 | 111.3 | 96.8 | 52.4 | 51.9 | 43.4 | 31.4 | 6.1 |
| 2023 | 434.7 | 252.6 | 236.5 | 221.8 | 116.8 | 99.1 | 55.4 | 54.4 | 45.8 | 33 | 6 |
| 2024 | 441.9 | 265.8 | 251.5 | 236.6 | 121.4 | 101.3 | 57.7 | 56.1 | 47.8 | 34.2 | 6 |
| 2025 | 448.3 | 276.4 | 261.9 | 246.9 | 125.2 | 103.3 | 59.5 | 57.5 | 49.4 | 35.1 | 6.2 |
| 2026 | 454.2 | 285.2 | 270 | 253.8 | 128.4 | 105.2 | 61.1 | 58.7 | 50.7 | 35.9 | 6.3 |
| 2027 | 459.6 | 292.7 | 276.8 | 258.5 | 131.2 | 107 | 62.5 | 59.8 | 52 | 36.6 | 6.4 |
| 2028 | 465 | 300.2 | 283.7 | 261.7 | 133.9 | 108.8 | 63.8 | 60.9 | 53.2 | 37.3 | 6.5 |
| 2029 | 470.6 | 308.2 | 291 | 263.8 | 136.9 | 110.6 | 65.2 | 62.1 | 54.5 | 38 | 6.7 |
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October 2024
Latin America and the Caribbean
2019 to 2029
Data provided by Statista Market Insights are estimates.
Definition:Â
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
