Share of adults with a cable subscription in the United States as of January 2024, by generation

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Release date

May 2025

Region

United States

Survey time period

January 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Citation formats

Adults subscribing to cable in the U.S. 2024, by generation

Published by Statista Research Department, Nov 27, 2025

Unsurprisingly, the popularity of cable TV in the U.S. is higher among older generations than among their younger counterparts. A little over a ******* of Gen Z adults responding to a 2024 survey stated that they had a cable subscription. By contrast, the share of baby boomers who said the same stood at ** percent at that time.

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Statistics on " Cable TV in the United States "

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Overview

5

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7

Consumer behavior

7

Cable news

5

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Topics

Cable TV in the United StatesPay TV in the United StatesPay TV worldwidePay TV in Latin AmericaPay TV in India
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