excluding branded keywords, data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
According to the source: "We have a complete match when the metric hits 1, and no match when the value gets down to 0."
App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
Citation formats
Apple App Store: target keyword match in highest-ranking apps 2022, by category
As of February 2022, it appeared that mobile apps spotting specific target keywords in their name ranked higher in the Apple App Store results page after a user prompt research. According to industry sources, while it is not clear what allows certain apps to appear among the first results on the Apple App Store results page, app store optimization practices can help developers increase their app visibility and users' interactions.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Semrush. (February 25, 2022). Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/
Semrush. "Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category." Chart. February 25, 2022. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/
Semrush. (2022). Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/
Semrush. "Similarity of App Name and Target Keyword in Highest-ranking Mobile Apps in The Apple App Store Worldwide as of February 2022, by Category." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/
Semrush, Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category Statista, https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/ (last visited May 08, 2026)
Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/
