Share of viewers who consider watching content on YouTube as watching TV worldwide in 2020 and 2021, by country

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Source

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Release date

February 2022

Region

Denmark, Finland, Germany, Norway, Sweden, United Kingdom, United States

Survey time period

2020 and 2021

Number of respondents

7,271*

Method of interview

Online survey

Supplementary notes

* refers to US, UK, Germany and Nordics.

Citation formats

Share of global audience who think YouTube counts as watching TV 2021, by country

Published by
Christy Tila,
Nov 27, 2025
In 2021, almost **** in ** viewers in the United States consider watching content on YouTube to be watching content on TV. This represents an increase from the previous year when ** percent of U.S. video audiences equated the popular social video platform to the more mainstream TV content. In 2020, approximately *** in ** respondents from Denmark regarded watching YouTube as watching TV, while in 2021 that number doubled to ** percent of the country's audience.
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