Average monthly searches of leading Google keywords on YouTube worldwide between January 2020 and March 2021 (in millions)

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Release date

August 2021

Region

Worldwide

Survey time period

January 2020 to March 2021

Number of respondents

15,000 keywords

Special properties

Google keywords that triggered YouTube.com videos on search results

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

Citation formats

Monthly searches of leading keywords on YouTube worldwide 2020-2021

Published by
Christy Tila,
Dec 18, 2025
Between ************ and **********, "youtube" was the leading keyword by far on YouTube.com, maintaining an average monthly volume search between *** and *** million searches. The second-ranking "youtube to mp3" collected a maximum of **** million average searches per month in the examined period, while "youtube tv" surpassed the **** million searches at the end of 2020, settling around **** million searches in **********.
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