| Characteristic | Very interesting | Fairly interesting | Indifferent | Not very interesting | Not interesting at all |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Release date
November 2021
More information
Region
Spain
Survey time period
2021*
Number of respondents
1,046 online users
Age group
16 years and older
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The source does not specify the survey date.
To the questions:
- "Algunas marcas hacen retransmisiones en directo (livestream shopping) a través de personal propio o de influencers-streamers promocionando sus productos. A esas retransmisiones se unen por la red los clientes pudiendo interactuar y preguntar, pero, sobre todo, comprar en tiempo real. ¿Cómo de interesante te parece esta opción de hacer publicidad?"
("Some brands make live broadcasts (livestream shopping) through their own staff or influencers-streamers promoting their products. Customers join these broadcasts through the network and can interact and ask questions, but, above all, buy in real time. How interesting do you find this advertising option?")
- "Algunas marcas utilizan videos online informativos (shoppable videos) de sus productos para ayudar al cliente a tomar la decisión de compra online. ¿Cómo de interesante te parece esta opción de hacer publicidad?"
("Some brands use informative online videos (shoppable videos) of their products to help the customer make an online purchase decision. How interesting do you find this advertising option?")
Citation formats
