Interest in buying selected product categories via livestreams on e-commerce and social media platforms in Europe in 2020

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Release date

February 2021

Region

France, Poland, Spain, United Kingdom

Survey time period

December 2020

Number of respondents

6,602 and 7,261 respondents*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* 7,261 respondents interested in livestreaming on e-commerce website/app, and 6,602 interested in social media livestreaming.
Original question: "Which of the following are you interested in purchasing through the following?"

The study was conducted in four European countries, namely Poland, Spain, France, and the United Kingdom.

Citation formats

Interest in e-commerce and social media live shopping in Europe 2020, by category

Published by
F. Watty,
Nov 25, 2025
During a survey conducted in Poland, Spain, France, and the United Kingdom in 2020, more than ** percent of consumers expressed interest in buying electronics during livestreams on e-commerce sites or apps. In addition, ** percent of European shoppers said they would be interested in fashion shopping via social media livestreaming.
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