The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.
Citation formats
Luxury watches purchasing frequency by age in Europe Q3 2025
According to the results of a survey conducted among affluent and high-net worth individuals in the third quarter of 2025, around ***percent of the respondents in Europe aged 18 to 39 made multiple purchases of luxury watches over the past year. On the other hand, only ** percent of luxury consumers aged 40 indicated the same consumption behavior during the same period.
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Altiant. (October 1, 2025). Frequency of luxury watch purchases among affluent consumers in Europe in the 3rd quarter 2025, by age group [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/
Altiant. "Frequency of luxury watch purchases among affluent consumers in Europe in the 3rd quarter 2025, by age group." Chart. October 1, 2025. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/
Altiant. (2025). Frequency of luxury watch purchases among affluent consumers in Europe in the 3rd quarter 2025, by age group. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/
Altiant. "Frequency of Luxury Watch Purchases among Affluent Consumers in Europe in The 3rd Quarter 2025, by Age Group." Statista, Statista Inc., 1 Oct 2025, https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/
Altiant, Frequency of luxury watch purchases among affluent consumers in Europe in the 3rd quarter 2025, by age group Statista, https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/ (last visited May 09, 2026)
Frequency of luxury watch purchases among affluent consumers in Europe in the 3rd quarter 2025, by age group [Graph], Altiant, October 1, 2025. [Online]. Available: https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/
