Leading factors influencing online purchases in Japan as of February 2024

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Release date

February 2024

Region

Japan

Survey time period

January 29 to February 5, 2024

Number of respondents

1,279 respondents

Age group

15-69 years

Special properties

respondents who have shopped online in the past year; only one answer allowed

Method of interview

Online survey

Citation formats

Major factors influencing online shopping behavior in Japan 2024

Published by
F. Watty,
Nov 25, 2025

The price was the leading factor influencing online purchases in Japan, as revealed in a survey conducted between January and February 2024. Over ** percent of respondents named the product price a decisive factor they paid attention to during online shopping in the past years, whereas around ** percent of decisions were impacted by product quality.

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Statistics on " Online shopping behavior in Japan "

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Other statistics that may interest you Online shopping behavior in Japan

Overview

5

Online payment

4

Platform usage

5

Device usage

4

Customer satisfaction

3

Shopping categories

5

Purchase decision

3

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Topics

Digital shopping behavior in JapanInternet usage in JapanSecondhand goods and reuse in JapanMobile commerce in JapanE-commerce in Japan
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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