Leading social network apps in Japan in 2025, based on downloads (in millions)

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Release date

January 2026

Region

Japan

Survey time period

January to December 2025

Special properties

total number of downloads registered during the period; iPhone/iPad App Store and Google Play

Supplementary notes

Figures have been rounded.

Release date given here is the date of data access.

Citation formats

Most popular social media apps in Japan 2025, based on downloads

Published by
Christy Tila,
Mar 13, 2026

Instagram was downloaded more than *** million times in Japan in 2025, making it the leading social network app in terms of downloads during that year. It was followed by ******, a lifestyle community-powered app that is powered by TikTok. 

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Statistics on " Mobile internet usage in Japan "

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Overview

5

Social media usage

5

Average usage time

4

Places and activities

4

Apps and entertainment

6

Web browsers, operating systems, and search engines

6

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Topics

Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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