Jumia is the leading online marketplace in Africa, counting the highest number of monthly visits. Jumia's home market, Nigeria, accounted for the majority of the visits, around ** percent of the total as of 2023. Morocco and Egypt followed, with shares of ** percent and ** percent, respectively.
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Web Retailer. (March 5, 2024). Distribution of visits on Jumia in Africa as of 2023, by country [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1249700/distribution-of-visits-on-jumia-in-africa-by-country/
Web Retailer. "Distribution of visits on Jumia in Africa as of 2023, by country ." Chart. March 5, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1249700/distribution-of-visits-on-jumia-in-africa-by-country/
Web Retailer. (2024). Distribution of visits on Jumia in Africa as of 2023, by country . Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1249700/distribution-of-visits-on-jumia-in-africa-by-country/
Web Retailer. "Distribution of Visits on Jumia in Africa as of 2023, by Country ." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1249700/distribution-of-visits-on-jumia-in-africa-by-country/
Web Retailer, Distribution of visits on Jumia in Africa as of 2023, by country Statista, https://www.statista.com/statistics/1249700/distribution-of-visits-on-jumia-in-africa-by-country/ (last visited May 08, 2026)
Distribution of visits on Jumia in Africa as of 2023, by country [Graph], Web Retailer, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1249700/distribution-of-visits-on-jumia-in-africa-by-country/