Original question: "Please answer with the number of products you have bought of each item within the last year."
Figures represent the share of respondents who have bought the respective items at least once within the last year.
Citation formats
Most purchased cosmetic products among women in Japan 2024
According to a survey conducted in August 2024 in Japan, the leading cosmetic products purchased among female consumers were ***********. While **** percent of women bought at least one face wash product within the last year, only around **** percent purchased hair removal products.
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Hot Pepper Beauty Academy. (December 12, 2024). Leading cosmetic products bought among women in Japan as of August 2024 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. "Leading cosmetic products bought among women in Japan as of August 2024." Chart. December 12, 2024. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. (2024). Leading cosmetic products bought among women in Japan as of August 2024. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. "Leading Cosmetic Products Bought among Women in Japan as of August 2024." Statista, Statista Inc., 12 Dec 2024, https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy, Leading cosmetic products bought among women in Japan as of August 2024 Statista, https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/ (last visited May 07, 2026)
Leading cosmetic products bought among women in Japan as of August 2024 [Graph], Hot Pepper Beauty Academy, December 12, 2024. [Online]. Available: https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
