Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020

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Release date

March 2021

Region

United Kingdom

Survey time period

November 2020

Number of respondents

101 respondents

Special properties

among ad professionals who work at either a brand, media agency DSP or trading desk and have experience planning or buying TV or online digital advertising over the 12 months leading up to the survey

Citation formats

Effectiveness of CTV advertising in the UK 2020

Published by
J. G. Navarro,
Nov 28, 2025
During a November 2020 survey carried out among ad professionals from the United Kingdom (UK), ** percent of respondents stated that they believed connected TV (CTV) advertising was more effective than linear TV advertising; ** percent said that it provided better value for money.
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