A survey conducted between April and May 2020 investigated which sportswear brands were perceived to be the "coolest" by Italian consumers. Respondents saw Nike and Adidas as strongly able to anticipate trends and fashion, with ** and ** percent of affirmative answers, respectively. Diesel and Levi's were also considered to be brands which anticipate trends and fashion.
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YouGov Italy. (May 27, 2020). Which of these sportswear brands do you think anticipates trends and fashion? [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1131195/sportswear-brands-perceived-as-the-coolest-in-italy/
YouGov Italy. "Which of these sportswear brands do you think anticipates trends and fashion?." Chart. May 27, 2020. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1131195/sportswear-brands-perceived-as-the-coolest-in-italy/
YouGov Italy. (2020). Which of these sportswear brands do you think anticipates trends and fashion?. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1131195/sportswear-brands-perceived-as-the-coolest-in-italy/
YouGov Italy. "Which of These Sportswear Brands Do You Think Anticipates Trends and Fashion?." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1131195/sportswear-brands-perceived-as-the-coolest-in-italy/
YouGov Italy, Which of these sportswear brands do you think anticipates trends and fashion? Statista, https://www.statista.com/statistics/1131195/sportswear-brands-perceived-as-the-coolest-in-italy/ (last visited May 07, 2026)
Which of these sportswear brands do you think anticipates trends and fashion? [Graph], YouGov Italy, May 27, 2020. [Online]. Available: https://www.statista.com/statistics/1131195/sportswear-brands-perceived-as-the-coolest-in-italy/
