| Characteristic | Generation Z and Millenials | Generation X | Boomers and Silent Generation |
|---|---|---|---|
| I choose products online and purchase them later offline | 73% | 72% | 74% |
| I purchase products online after seeing them offline | 79% | 80% | 76% |
| I purchase products online and pick them up in offline store | 80% | 79% | 79% |
| I purchase products in the mobile app | 84% | 69% | 55% |
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Source
Release date
March 2020
More information
Region
Russia
Survey time period
March 2020
Number of respondents
1,035 respondents
Supplementary notes
* The age groups are divided in the following segments:
Generation Z ( people born after 1994, under 25 years old);
Millennials ( people born between 1981 and 1994, 25-38 years old);
Generation X ( people born between 1965 and 1980, 39-54 years old);
Boomers ( people born between 1946 and 1964, 55-73 years old);
Silent Generation ( people born before 1946, 74 years old and older).
** Omnichannel refers to a retailers with both, physical and digital presence.
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