Recent forecasts from WARC and the AA predict a considerable drop in outdoor advertising expenditure in the United Kingdom (UK) in 2020. The year started with **** percent growth for digital out-of-home (DOOH) advertising spend, but the coronavirus pandemic will impact the market in Q2, and positive growth may not return until 2021.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WARC. (April 30, 2020). Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/
WARC. "Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021." Chart. April 30, 2020. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/
WARC. (2020). Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/
WARC. "Coronavirus Impact on Outdoor Advertising Expenditure Growth in The United Kingdom (Uk), Forecast for 2020 by Quarter, and An Outlook for 2021." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/
WARC, Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 Statista, https://www.statista.com/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/ (last visited May 09, 2026)
Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph], WARC, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/
