Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023
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During a 2023 survey, large business-to-consumer (B2C) advertisers from the United States and Canada were asked about social platform where they saw the best return on ad spend. According to the results, ** percent of respondents said that YouTube produced the best ROAS for them, and ** percent said the same about Instagram.
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MarketingCharts. (March 1, 2023). Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. "Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023." Chart. March 1, 2023. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. (2023). Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. "Social Media Platforms with Highest Return on Advertising Spending (Roas) According to B2c Advertisers in The United States and Canada as of February 2023." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts, Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 Statista, https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/ (last visited May 07, 2026)
Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 [Graph], MarketingCharts, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
