China's digital advertising market has seen a major change. Alibaba, the industry trendsetter for many years, has lost its luster. In 2024, the e-commerce giant and TikTok's parent ByteDance comprised about **** percent of the country's digital ad spending.
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IMZ, & Beijing Normal University, & Miaozhen Systems, & Deloitte. (January 7, 2025). Share of digital ad spending in China from 2021 to 2024, by internet company [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ, und Beijing Normal University, und Miaozhen Systems, und Deloitte. "Share of digital ad spending in China from 2021 to 2024, by internet company." Chart. January 7, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ, Beijing Normal University, Miaozhen Systems, Deloitte. (2025). Share of digital ad spending in China from 2021 to 2024, by internet company. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ, and Beijing Normal University, and Miaozhen Systems, and Deloitte. "Share of Digital Ad Spending in China from 2021 to 2024, by Internet Company." Statista, Statista Inc., 7 Jan 2025, https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ & Beijing Normal University & Miaozhen Systems & Deloitte, Share of digital ad spending in China from 2021 to 2024, by internet company Statista, https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/ (last visited May 07, 2026)
Share of digital ad spending in China from 2021 to 2024, by internet company [Graph], IMZ, & Beijing Normal University, & Miaozhen Systems, & Deloitte, January 7, 2025. [Online]. Available: https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
