Preferred categories for festive shopping across India from 2017 to 2021

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Release date

2021

Region

India

Survey time period

2017 to 2021

Number of respondents

100,000+

Supplementary notes

Specific date of survey was not mentioned by the source.

Citation formats

Preferred categories for festive shopping India 2017-2021

Published by
F. Watty,
Nov 26, 2025
Presenting young members of a family with clothes is arguably an essential for important Indian festivals. Hence, the preference of clothes was at about ** percent, over other categories in shopping was evident in the survey conducted to measure consumer behavior during the country's festive season in 2021, which typically center around the Hindu festivals of Dusshera and Diwali. Due to the COVID-19 pandemic in 2020, ** percent of the respondents preferred to buy work from home products that year.
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