Share of FMCG retail value Taiwan Q2 2025, by retail channel

In the second quarter of 2025, hypermarkets accounted for around ** percent of Taiwan’s retail sales value of fast-moving consumer goods (FMCG). In the same quarter, supermarkets made up ** percent of Taiwan’s FMCG retail. 

Supermarkets in Taiwan

The supermarket industry in Taiwan is relatively concentrated, with its largest supermarket operator PX-Mart taking up more than **percent of the market share. By the end of 2023, the domestic supermarket giant owned the most retail outlets among all supermarket chains in Taiwan, amounting to ***** stores. In 2020, Wellcome, the second-biggest supermarket chain in Taiwan, was acquired by the French retail conglomerate Carrefour.

FMCG online retail in Taiwan

E-commerce has become an important shopping channel for consumers in Taiwan. Over the past few years, the share of e-commerce in total retail sales has been hovering around **** percent, more than double the figure in 2018. Every year, online retail of food, beverage, and tobacco contributed tens of billions of New Taiwan dollars in revenue to the FMCG industry. Meanwhile, online marketplaces have become one of the favorite purchase channels for cosmetic products among consumers in Taiwan.