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Atlanta Dream Hand Over Merch Business to Monarch Subsidiary
The Atlanta Dream are teaming up with a subsidiary of women’s sports investment firm Monarch Collective to…
Sub-2-Hour Marathon Marks Symbolic Zenith for Adidas
Three days after distance runner Sabastian Sawe became the first man to break the two-hour barrier in the…
Patricof Co, L Catterton ‘Champ’ Roster Includes Haliburton, Trout
Patricof Co has spent nearly a decade pooling athlete capital for investment opportunities, and now it’s…
Fanatics Turns Rewards Program Into a Direct Revenue Stream
Fanatics’ loyalty program has tripled in size in its first eight months, growing from 10 million to 30…
Think Streaming Sports Is Confusing? Try Running a Sports Bar
Sports bar owner Quinn Allen testified before Ohio state senators last month on a challenge his business…
Fanatics Relocating Riyadh Flag Football Event to Los Angeles
Fanatics is relocating a flag football game it was scheduled to hold in Saudi Arabia later this month with…
BodyArmor Replaces Powerade in March Madness Drink Shuffle
BodyArmor will replace Coca-Cola sister brand Powerade on the sidelines of March Madness this year as the…
Sphere Crushes Earnings Estimates, Stock Up 370% From 2025 Low
Sphere Entertainment’s fourth-quarter revenue and earnings soared past Wall Street expectations Thursday…
This Outsider Is Spending $12M on a Bass Fishing Super Bowl
It started like so many good ideas (and so many bad ones) often do: with a group of people drinking around a…
Australian Open and Grand Prix Make Melbourne a Busy Innovator
Every year in Australia, the city of Melbourne (metro population of approximately 5.5 million), hosts two…
Sphere ‘Wizard of Oz’ Ticket Sales Top $260M as D.C. Venue Revealed
The Wizard of Oz show at the Sphere in Las Vegas has sold more than 2 million tickets, Sphere Entertainment…
Fanatics Is a Production Studio Now, Too
Fanatics is launching a new production company, the latest expansion in the company’s push to sit across…
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