Consumer Markets

Always-on insights at the intersection of business strategy and culture to help you lead what’s next

Consumer Markets 

From shelves to systems: Why the future of consumer goods will be unrecognizable

Five years from now, people won’t shop like they do today — is your business ready?

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Overview

Outpace change by knowing your customers better than ever

Consumer behavior is shifting fast. Technology is evolving daily. Industries are converging. The old playbook for consumer markets can't keep up. At PwC, we help you rewrite it.

We build AI-powered platforms that deliver precision at scale — serving the whole consumer and unlocking new paths to growth. From cost efficiency to supply chains, strategic deals to workforce transformation, we bring the clarity and tools so you can lead with confidence. Because when you truly understand your customer — and your business — growth isn’t just possible. It’s inevitable.

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Ali Furman

Ali Furman

Consumer Markets Industry Leader, PwC US

Laura Thonn

Laura Thonn

Consumer Markets & Industrial Products Assurance Leader, PwC US

Josh Goldman

Josh Goldman

Consumer Markets Advisory Leader, PwC US

Megan Herzog

Megan Herzog

Consumer Markets Tax Leader, PwC US

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