Interpreting Financial Results

This paper presents scientific research at the national level in the Republic of Croatia, i.e. the analysis of the motives for the arrival of the younger age group, the generation Y so-called millennials and generation Z's in city and national theatres. The institutions of culture in the Republic of Croatia are always trying to find the best way to contain existing and attract new audiences. The aim of this paper is to investigate the development of young theatre audiences, i.e. their motives, but also the obstacles of attendance in to city and national theatres.

Celem artykułu jest zwrócenie uwagi na dużą rolę kosztu historycznego w budowie systemu pomiarowego rachunkowości. W aktualnym systemie zasada kosztu historycznego jest stopniowo ograniczana. Koszt historyczny przez wiele wieków stanowił podstawową zasadę rachunkowości. Obecnie w literaturze przedmiotowej zasada kosztu historycznego jest mocno krytykowana. Krytyka pochodzi nie tylko ze strony rachunkowości akademickiej, ale przede wszystkim ze sfery biznesu. Koszt historyczny, niezbędny warunek wyrażenia struktury tworzonej wartości, nie powinien być eliminowany lub ograniczany do pewnego obszaru. Przeciwnie, powinien być udoskonalany, co wymaga niejednokrotnie trudnego rozstrzygnięcia przez rachunkowość kluczowej kwestii: jaka część aktualnie tworzonej wartości reprezentuje wartość przeniesioną, a jaka część aktualnie tworzonej wartości stanowi wartość nowo wytworzoną. Taki, jak sądzimy, powinien być kierunek ulepszania systemu pomiarowego rachunkowości, kierunek związany z odkrywaniem nowych treści samej kategorii wartości. Zastępowanie kosztu historycznego przez wartość bieżącą nie jest kierunkiem pożądanym ze względu na poszerzanie dużego obszaru subiektywizmu w systemie pomiarowym rachunkowości. W opracowaniu starano się zwrócić uwagę na korzyści wynikające ze stosowania kosztu historycznego, a zarazem na sprzeczności, jakie pojawiły się w systemie pomiarowym rachunkowości na gruncie wykorzystania wartości bieżącej. Opracowanie sygnalizuje tylko niektóre sprzeczności. Ujawnienie wszystkich

The purpose of the study is to substantiate the methodological decision-making tools for the formation of a rational management structure of the dynamic capabilities of the company's personnel potential. It has been scientifically substantiated and proven that the formation of a rational management structure for the dynamic capabilities of the company's personnel potential is based on the development of a dynamic model of their assessment. The model is presented taking into account the integration of the dynamic capabilities of the enterprise, its personnel and processes business environment’s transformation.The research uses the methods of system analysis and logical generalizations, the statistical concept of dynamic capabilities, the methods of the theory of active systems, the theory of hierarchical games, financial mathematics, and the theory of optimal control of continuous and discrete systems. Updated directions of the managing formation process of a rational structu...

The relevance of the study is due to the need for a systematic study of the issues of methodological support for the analysis of innovative activities of enterprises in the context of the development of the digital economy. It has been established that a feature of the information and analytical system for managing innovation is the use of a set of methods: statistical, economic and mathematical and specific methods for predicting the results of innovation. At the same time, the system of methods and techniques for analyzing innovation activity significantly differs from the traditional toolkit, since in most cases the object of management is unique in its kind, and the subject of an innovative project (innovative product), as a rule, has no analogues. The article substantiates the need to apply analytical procedures at all stages of the implementation of innovative projects. It is proposed to conduct the process of assessing the effectiveness of the implementation of an innovative project in the following stages: monitoring the external environment, determining the innovative potential of an enterprise, studying the effectiveness of an innovative project, quantitative and qualitative analysis of the risks of innovation, economic analysis of innovation, development of an innovation strategy. A method is proposed for determining the price of innovative products as an important component of assessing the effectiveness of an innovative project, and the main indicators of the effectiveness of innovative activities are highlighted. The results of the calculation of certain indicators form the basis for making decisions on the administration of innovative activities, and their factor analysis will determine the unused reserves of growth in the efficiency of the enterprise's innovative activities. It was found that in the digital economy, classical methods of economic analysis of innovation activity are complemented by innovative ones, such as simulation modeling, decision tree, sensitivity analysis, correlation-regression and variance methods, probability method, analog method, SWOT-analysis, PEST-analysis, SNW-analysis, R-analysis.

Today, the activity of innovatively active enterprises is a rarity in our country, and it never need support and stable operating conditions. However, a number of negative, both external and internal factors and threats significantly destabilize the state of functioning of innovatively active enterprises in Ukraine. In pandemic, their influence has only increased and requires decisive management decisions that would guarantee the safety of business for these enterprises. For the effective implementation of security policy management of the activities of innovatively active enterprises, an effective mechanism is needed, which should include proper resource provision. It is impossible to carry out effective business security and implement planned management decisions without the proper amount of resources. The importance of resource support for business security management of innovatively active enterprises is proved, taking into account legal aspects. It has been established that the efficiency of the financial and economic activity of an innovatively active enterprise depends, first of all, on a certain set of resources at the disposal of the given enterprise. Resources are always limited, so each innovatively active enterprise must determine which goals will ensure the most productive use of these resources. The main factor in the development of enterprises on the verge of the fifth and sixth technological modes is the ability to ensure the flexibility of the production and management process and the relationship between the quality of technology development and active innovation. The purpose is to form the choice of the type of business security management in the innovation sphere under the influence of COVID-19, taking into account legal aspects. The research methodology includes methods of graphic display,

The purpose of the study is to substantiate the methodological decision-making tools for the formation of a rational management structure of the dynamic capabilities of the company's personnel potential. It has been scientifically substantiated and proven that the formation of a rational management structure for the dynamic capabilities of the company's personnel potential is based on the development of a dynamic model of their assessment. The model is presented taking into account the integration of the dynamic capabilities of the enterprise, its personnel and processes business environment's transformation. The research uses the methods of system analysis and logical generalizations, the statistical concept of dynamic capabilities, the methods of the theory of active systems, the theory of hierarchical games, financial mathematics, and the theory of optimal control of continuous and discrete systems. Updated directions of the managing formation process of a rational structure of the company's personnel potential. The proposed model for assessing the dynamic capabilities of the company's personnel potential allows for optimizing the utility function of personnel resources. Optimizing the usefulness of human resources takes place on the basis of determining the level of their dynamic capabilities to integrate, create and change the configuration of internal and external competencies to achieve sustainable competitiveness of the enterprise. The model for assessing the dynamic capabilities of the company's personnel resources determines the competencies of personnel, business systems and strategies for its development. The use of the proposed model to determine the dynamic capabilities of the enterprise regarding the reconfiguration of available human resources allows us to focus on the relevant behavioural aspects of enterprise managers and limitations, taking into account the exchange between the internal and external environment.

Real practice and challenges that are formed in the process of modern social transformations under the influence of instability encourage to conduct an active search for a theoretical and methodological platform, based on which retail can achieve in the practice of strategic management retail turnover of adequacy to challenges of stress factors. The article is aimed at carrying out a statistical test of the assumption about the random walk of the retail turnover volume of retail in Ukraine. Economic and statistical methods of analysis and forecasting, methods of logical generalization and mathematical abstraction were used to perform the scientific research. Results of a statistical test of the assumption about the random walk of the turnover volume of retail enterprises in Ukraine confirmed the hypothesis that the aggregate activity of retail enterprises in Ukraine is a random process that does not have regularities (trends). It is substantiated that in the conditions of an unstabl...

Анотація. Безперервний рух до досконалості вимагає постійного контролю і вдосконалення управлінських рішень на підприємстві. Досягти окресленої мети і завдань можливо на основі ІТ-технології для потреб логістики. ІТ-компанії (360data, Alpega, C3 Solutions, CyberLogitec, Data2Logistics та ін.) зосереджують свою увагу на вирішенні як окремих, так і комплексних завдань (планування завантаження, оптимізація, закупівлі, швидкість та ставки, зворотна логістика, маршрутизація і планування, система управління транспортом тощо) логістичних підприємств. Це дає змогу впроваджувати та експлуатувати ІТ-рішення в області ланцюгів поставок, логістики, вертикальної спеціалізації, базової вартості, сторонньої логістики та додаткових рішень. На сьогодні питання підвищення ефективності логістичних процесів вимагають активних дій з боку керівництва компаній, тому їхня конкурентоспроможність, передусім, залежить від своєчасності реагувати на глобальні тренди і виклики в області ІТ-технологій. ІТ-розробн...

Real practice and challenges that are formed in the process of modern social transformations under the influence of instability encourage to conduct an active search for a theoretical and methodological platform, based on which retail can achieve in the practice of strategic management retail turnover of adequacy to challenges of stress factors. The article is aimed at carrying out a statistical test of the assumption about the random walk of the retail turnover volume of retail in Ukraine. Economic and statistical methods of analysis and forecasting, methods of logical generalization and mathematical abstraction were used to perform the scientific research. Results of a statistical test of the assumption about the random walk of the turnover volume of retail enterprises in Ukraine confirmed the hypothesis that the aggregate activity of retail enterprises in Ukraine is a random process that does not have regularities (trends). It is substantiated that in the conditions of an unstabl...

The system diagnostics of enterprise financial security developed by the authors are based on taking into account the combined effect of the main elements of the financial stability management process. On the basis of the justification of the interdependence of the main components of an enterprise's financial security (on the one hand, the types of financial stability and the liquidity of the balance sheet, on the other hand, their correlative effect on the level of financial security) the authors proposed a model for its evaluation. It has been proposed that the type of financial stability of an enterprise should be determined on the basis of the identification of the financial situation in accordance with the scale developed on the basis of the values of the main financial stability ratios. The type of liquidity on the balance sheet is based on a comparison of liquidity-based items of assets with maturities. The unified impact of types of financial stability and balance sheet liquidity on the level of financial security became the basis for the development a matrix for diagnostics the general position of financial security of the enterprise. Based on the established relationship between the degrees of financial stability and liquidity of an enterprise on the one hand, and the level of financial security of operating activities on the other, a model has been developed to assess the level of financial security of the enterprise's operating activities. It has been proposed that the financial stability and liquidity of an enterprise should be determined on the basis of a three-tiered indicator by classifying financial situations within the established indicator scale: depending on the priority of selecting funds to finance the tangible portion of a negotiable asset and the sufficiency and composition of a negotiable asset to meet current liabilities. On this basis, a diagnostic matrix of the financial security position of the enterprise's operational activities has been developed. The interconnection of the positions of the financial security of the enterprise and the unification of its level enabled the authors to develop a matrix of zones of the general position of the financial security of an enterprise where, depending on the combination of financial security levels, zones are distinguished from absolute financial security to financial danger. The testing of each element of the proposed enterprise financial security diagnostic's system on the materials of a selected group of enterprises of the oil-and-fat industry confirms the practical significance of the developed tools in the process of managing their general financial security.

The system diagnostics of enterprise financial security developed by the authors are based on taking into account the combined effect of the main elements of the financial stability management process. On the basis of the justification of the interdependence of the main components of an enterprise's financial security (on the one hand, the types of financial stability and the liquidity of the balance sheet, on the other hand, their correlative effect on the level of financial security) the authors proposed a model for its evaluation. It has been proposed that the type of financial stability of an enterprise should be determined on the basis of the identification of the financial situation in accordance with the scale developed on the basis of the values of the main financial stability ratios. The type of liquidity on the balance sheet is based on a comparison of liquidity-based items of assets with maturities. The unified impact of types of financial stability and balance sheet liquidity on the level of financial security became the basis for the development a matrix for diagnostics the general position of financial security of the enterprise. Based on the established relationship between the degrees of financial stability and liquidity of an enterprise on the one hand, and the level of financial security of operating activities on the other, a model has been developed to assess the level of financial security of the enterprise's operating activities. It has been proposed that the financial stability and liquidity of an enterprise should be determined on the basis of a three-tiered indicator by classifying financial situations within the established indicator scale: depending on the priority of selecting funds to finance the tangible portion of a negotiable asset and the sufficiency and composition of a negotiable asset to meet current liabilities. On this basis, a diagnostic matrix of the financial security position of the enterprise's operational activities has been developed. The interconnection of the positions of the financial security of the enterprise and the unification of its level enabled the authors to develop a matrix of zones of the general position of the financial security of an enterprise where, depending on the combination of financial security levels, zones are distinguished from absolute financial security to financial danger. The testing of each element of the proposed enterprise financial security diagnostic's system on the materials of a selected group of enterprises of the oil-and-fat industry confirms the practical significance of the developed tools in the process of managing their general financial security.

The article considers the problem of ensuring the economic security of trade enterprises by forming an optimal pricing policy. The methodology of formation the minimum and maximum selling prices of trade enterprise, maintenance of margin of economic security, which based on research of turnover costs and working capital of trade enterprise is offered. Based on statistical data of trade enterprises, the types of prices by product range are determined, which form a stable economic situation and ensure economic security of trade enterprise. The necessity of formation the optimal price policy and selling prices of trade enterprises with the use of Pareto efficiency tools and construction of single-criteria and multi-criteria tasks, indicators of quality of commodity resources of trade enterprises is substantiated. Using the Excel software processor and the “Regression” function, economic-mathematical models of optimal prices for the product range of trade enterprises are built. The resu...

The article examines the process of formation inventory of the enterprise and determines the optimal volume of commodity resources for sale. A generalization of author’s approaches to the formation and evaluation of inventories of the enterprise is carried out. The marketing-logistic approach was applied for the purpose of distribution groups of commodity resources due to the risk of non-fulfillment the order for the supply of goods of the enterprise. In order to ensure an effective process of commodity provision of the enterprises, the costs associated with the formation of inventories are determined. The formalized scheme of the formation commodity provision and the process of optimization inventory of the enterprise is offered. The analysis the structure of the company’s inventory is carried out, the volume of goods turnover is defined, the stocks are grouped for various clustering characteristics. To conduct the study, statistical information was used on commodity resources of t...

Анотація. Обґрунтовано доцільність використання digital-маркетингу для просування товарів та послуг у соціальних мережах. Результати проведеного аналізу відображають вагому роль digital-маркетингу як головного інструменту в просуванні товарів та послуг в соціальних мережах, формуванні лояльності та довіри споживачів. Розглянуто на проаналізовано значущість зовнішніх факторів (регіон, на який вийшли з товарами (послугами); рівень економічного розвитку країни; якість покриття інтернету; доступність до інтернету усіх верств населення; вік аудиторії та ін.) у виборі маркетингової стратегії просування товарів (послуг) за допомогою digital-маркетингу. Наведено відмінність digital-маркетингу та інтернет-маркетингу та визначено, що поняття «digital-маркетинг» є ширшим поняттям та крім інтернет-маркетингу включає в себе рекламу і просування за допомогою цифрових технологій. На основі досліджень науковців узагальнено поняття «digital-маркетинг» та запропоновано його розглядати як засіб просув...

A research method of determining the clustering potential of the industrial complex of the region is proposed within the article. The main objective of the research is the development of a strategy of the formation and development of an innovative agroindustrial cluster of the region in the setting of decentralization of authoritative powers. In modern economic conditions, the search and application of new, adequate approaches to innovative development of agroindustrial enterprises is reasonably required. It is proved that the most significant form of the implementation of the agroindustrial enterprise potential is innovative clusters, which should be considered as economic subjects concentrated and technologically related on the geographical grounds and technologically new ones, which form territorial production complexes on a specific territory. It is substantiated that the policy of decentralization of authoritative powers is a significant catalyst for the cluster development, especially the agroindustrial production and economic recovery of many rural areas. This article studies the objective of intensification of the formation processed of innovative agroindustrial clusters in the regions of Ukraine. The block diagram showing the result estimation of clustering development of innovative agroindustrial enterprises of the region is proposed. A conceptual model of formation and development of innovative agroindustrial cluster of the region, which is based on structural modernization of economic space, solution of economic, social and ecological problems due to effective use of available areal resources, is developed.

У збірнику висвітлюються питання економіки, обліку, фінансів та банківської справи. Він розрахований на фахівців банківської та фінансової систем, керівників та спеціалістів підприємств усіх форм власності, науковців та студентів закладів вищої освіти. Періодичність виходу-4 рази на рік. Свідоцтво про державну реєстрацію КВ № 24619-14559ПР. Міжнародний стандартний номер періодичного видання (ISSN):-2306-4994 (Друкована версія)-2310-8770 (Електронна версія) Збірник наукових праць внесений до групи А переліку фахових видань України (Наказ Міністерства освіти і науки України № 612 від 07.05.2019) за спеціальностями: 051 «Економіка»; 071 «Облік і оподаткування»; 072 «Фінанси, банківська справа та страхування»; 073 «Менеджмент»; 075 «Маркетинг»; 076 «Підприємництво, торгівля та біржова діяльність»; 292 «Міжнародні економічні відносини».

This article contains a results of testing the analytical techniques, designed to assess the contribution of budgetary sectors of the social industries to the dynamics of household well-being. Whereas the real consumption of free-to-use goods may be measured only conditional (by the amount of resources spent on creating such goods), we estimated the contribution of the budgetary education sector to the well-being of Ukrainian households through the dynamics of demand for goods, provided by commercial sector of education. We assume from the hypothesis about interchangeability of the goods, which received by households through the budgetary and commercial sectors of education. For empirically testing of this hypothesis, the article examines the functional relationship between the rate of extension of the budgetary education sector resource provision (as a factor) and the demand of households for the goods, supplied by the commercial sector of this industry (as a dependent value). For investigating such a functional dependence, the article evaluates the parameters of the function, where the dependent variable is the basic growth rate of real consumption of goods, which is provided to Ukrainian households by the commercial sector of education. Factor variables are the basic growth rates of real resources of the commercial and budgetary sectors of the Ukrainian educational industry. According to the logic of setting, this model is similar to the Working model, but does not provide a logarithmic form of the representation of the factor variables. The latter is predetermined by that fact, that both explanatory and dependent variables are expressed as growth rates, which significantly increases the likelihood of the hypothesis about linear nature of the connection between variables and the stability in time of absolute increments of the dependent variable value. The Working model was actively used to explain the dependence of changes in the pattern of household's consumption on household income, before it was developed by Taylor, who incorporated in that model a term to reflect the impact of relative prices. We turned to the primary form of the Working model because we have add to it a factor, whose nature of connection with dependence variable is similar wit impact made by total household incomes.

Marketing segmentation is one of the key strategic elements in marketing planning that helps identifying key consumer groups and their characteristics and enables the adaptation of marketing strategies to different target consumers. The aim of this paper is paper aims to segment classic theatre audiences based on their attendance frequency and identify major socio-demographic characteristics of each segment. A self-completion questionnaire was developed upon analysis of previous studies and was distributed to the population in an area of about 50 km around Osijek. The research was conducted on a convenient sample, using an in-person method in two different intervals: in the first interval, research was conducted on young respondents (18-34), and in the second interval, research was conducted on adult respondents (age 35+). Altogether 1315 participants took part in the research. Statistical techniques of univariate analysis (frequency distribution and central tendency measures), ANOV...

The article examines the impact of changes on the development potential of the enterprise. Possible reactions to changes are considered in detail. The definition of resting potential and action potential is given. Rest potential is not a static indicator of enterprise development, but has a slower pace than action potential. We know that all enterprises are in constant search and improvement, even crises can be perceived as an impetus to action. The authors identified the need to take into account changes in the external environment and the inverse reaction to the external environment, the strength of the impact of changes on the enterprise development potential. The relationship between changes and the potential of the enterprise is identified through a system of sets that helps to establish the relationship and consistency of factors influencing changes, taking into account cross-influences. Among the main factors, we will pay attention to the following: organization, personnel, m...

In the conditions of formation of post-industrial social relations, there is a qualitative transformation of basic principles of functioning of both leading national economies and the world economy as a whole. In particular, under intensive scientific and technical progress, as well as the growth of labour productivity, knowledge, technologies and innovations became the basis for building a competitive national economy. Education, as one of the leading industries that produce these factors, becomes one of the highest priorities of state regulation. In this regard, this article is devoted to the justification of effectiveness of financial support of education in the context of development and transformation of the national economy. To fulfil this task, at the first stage the authors formed a set of statistical data covering 14 countries of Central and Eastern Europe for the period 2006-2016, calculations were performed using the STATA 11 complex, a regression analysis with fixed effects and a distribution-lag modelling were selected as the study methods. Government expenditures on education were dependent variables and the leading indicators of the national economy (e.g., GDP, GNI, industry, production, services and agriculture as value added, imports and exports of goods and services, FDI, etc.) were as independent variables. In the second stage, a correlation analysis was performed to justify the need for the use of lag and determine its value. As a result of the study, the authors of the work revealed the current and long-term relationship between macroeconomic parameters that characterize sectoral and technological changes in the structure of the national economy and state financing of education. At the same time, a direct relationship was found for the main macroeconomic indicators (GDP, GNI, the participation of industry, production, services and agriculture in value added, exports and imports of goods and services), and long-term relationship (with a lag of 3-7 years) was found for FDI, current and financial balance of payments (direct dependence), exports of hightech ICT goods and services, as well as tax revenues (inverse dependence).

Building a highly efficient national innovation system involves the development of state-owned scientific activity and the innovation activity of industrial enterprises. The purpose of the study is to determine the impact of innovation on the growth of financial resources of enterprises. A review of the literature has shown that enterprises that innovate to improve their processes and differentiate their goods and services are far ahead of competitors in terms of market share, quality, flexibility of production and service processes.In order to study the impact of innovation on enterprise profitability, the relationship between generalized indicators of realized innovative products, gross value added, and gross profit of enterprises was investigated. The results of the analysis showed that innovation is an important factor in the economic growth of enterprises. It was found that the production of innovative products contributes to the growth of financial results of the enterprise. I...

The aim of this paper is to analyse the impact factors influencing the cinema and professional theatre attendance. The paper gives the analysis of the Croatian cinema and professional theatre industry, financial performance of the cinemas and national theatres operating in Osijek and Zadar and presents the relevance of the industry customized marketing methods. For the reason of determining the factors that influence the attendance and accordingly financial result, the primary research on student's consumption of analysed creative industries subsectors - cinema and theatre was conducted in Zadar and Osijek. The results of the primary research showed several factors relevant for the younger population attendance, which can accordingly influence the business performance and financial result. Here, the industries with different specifics were observed, the mainly private-owned and financed cinema industry and the mainly state-owned and financed theatre industry, which as well, sign...

The article presents a scientific discussion on trends and prospects for product innovation in the tourism business. The main objective of the study is to substantiate the nature and role of innovative tourism products in improving the efficiency of economic and product activities of tourism enterprises, the need for their implementation in tourism at its present stage in Ukraine. Analysis of literature sources and existing approaches to solving the problem of implementation of innovative products by tourism enterprises allowed us to formulate conceptual tools in this area, taking into account industry specifics, to characterize the types of product innovations of tourism enterprises. The topicality of solving this scientific problem boils down to the fact that in conditions of competition, the development of tourism business is ensured primarily by the use of product innovations by tourism enterprises, the introduction of effective ways to implement priority areas of innovation. Th...

In 2011 the Croatian Government issued the National Plan for Employment 2011-2012 (continued to the end of 2013) whose aim was to increase the employment and decrease the unemployment rate. One of its target groups are young people. Consequently, the Croatian Employment Service has, as a part of this plan, initiated the program entitled “Work, work experience and transport” whose aim was to enable young people, without professional experience, the possibility to gain the professional experience in the area of their education, pass the state exam and become more competitive at the work market. This paper presents the findings of the online survey conducted in the period of November and December 2013 among the young people who took part in this Program working in either an academic or a public library in Croatia. The sample comprised of 59 respondents between 24 and 38 years of age who answered questions about their satisfaction with the library they were professionally trained within...

The article considers the problem of ensuring the economic security of trade enterprises by forming an optimal pricing policy. The methodology of formation the minimum and maximum selling prices of trade enterprise, maintenance of margin of economic security, which based on research of turnover costs and working capital of trade enterprise is offered. Based on statistical data of trade enterprises, the types of prices by product range are determined, which form a stable economic situation and ensure economic security of trade enterprise. The necessity of formation the optimal price policy and selling prices of trade enterprises with the use of Pareto efficiency tools and construction of single-criteria and multi-criteria tasks, indicators of quality of commodity resources of trade enterprises is substantiated. Using the Excel software processor and the “Regression” function, economic-mathematical models of optimal prices for the product range of trade enterprises are built. The resu...

Capitalization is an important indicator of investment attractiveness, profitability and stability of enterprises in the corporate sector. In this context, analysis of the factors influencing the market capitalization of enterprises is important for managing corporate finances.The aim of the article is to determine the most significant factors of the micro-and macroeconomic environment that influence the capitalization of Ukrainian enterprises based on the example of energy enterprises through correlation-regression analysis and to suggest ways to improve corporate management and algorithms for taking into account economic factors in the strategy of growth of market capitalization. The article explains the relationship between macroeconomic indicators of Ukraine's development, financial condition of enterprises and their market capitalization based on factor and correlation analysis. A mathematical model is constructed, which shows the influence of the main macroeconomic factors and financial condition of economic entities (enterprises of the energy sector of Ukraine) on the level of their market capitalization (5 latent factors determine the level of enterprises capitalization by 93.8%). An algorithm for determining and taking into account the impact of the economic environment on the market capitalization of enterprises can improve the quality of corporate company management in the context of increasing their market capitalization are suggested. Proposals on the need to develop a corporate governance system in the corporate sector as a guarantee of market capitalization growth are developed.In particular, a functional model of corporate governance is proposed. The use of the model will ensure the formation of an effective stable and flexible organizational structure of management, regulate the interaction between management and shareholders, will form the appropriate corporate culture and image of the company, as well as ensure the appropriate level of financing, effective dividend policy,

The article substantiates the expediency of using digital marketing to promote goods and services in social networks. The results of the analysis reflect the important role of digital marketing as the main tool in promoting goods and services on social networks, building loyalty and consumer confidence. The significance of external factors (the region where the goods (services) were entered; the level of economic development of the country; the quality of Internet coverage; Internet access for all segments of the population; the age of the audience, etc.) in choosing a marketing strategy through digital marketing. The difference between digital marketing and Internet marketing is given and it is determined that the concept of «digital marketing» is a broader concept and in addition to Internet marketing includes advertising and promotion through digital technologies. Based on the research of scientists, the concept of «digital marketing» is generalized and it is proposed to consider it as a means of promoting goods (services, brand, product) through the use of digital technologies to meet consumer needs. Based on the results of the study, proposals were made to determine the feasibility of using digital marketing to promote various types of goods (services) in various social networks using an integrated indicator of the applicability factor. The stages of building a digital marketing strategy are proposed. The expediency of conducting a preliminary marketing audit is determined, based on analytical data obtained through various services that act as digital marketing tools. In the context of the growing popularity of online shopping, there is also a large-scale competition between online stores. Therefore, in order to be customer-oriented and have its own loyal audience, the business must take into account the personal preferences of potential consumers who may become customers of the online store and / or brand.

The aim of this paper is to analyse the impact factors influencing the cinema and professional theatre attendance. The paper gives the analysis of the Croatian cinema and professional theatre industry, financial performance of the cinemas and national theatres operating in Osijek and Zadar and presents the relevance of the industry customized marketing methods. For the reason of determining the factors that influence the attendance and accordingly financial result, the primary research on student's consumption of analysed creative industries subsectors - cinema and theatre was conducted in Zadar and Osijek. The results of the primary research showed several factors relevant for the younger population attendance, which can accordingly influence the business performance and financial result. Here, the industries with different specifics were observed, the mainly private-owned and financed cinema industry and the mainly state-owned and financed theatre industry, which as well, sign...

Unconventional marketing has the potential to contribute not only to the well-being of cultural institutions but also to the society by raising its general cultural level and fostering economic growth based on creative industries. This paper contributes to the theoretical explanation and understanding of the unconventional marketing approach by providing an overview of literature, a developed model of successful marketing in cultural institutions and an analysis of the objectives of such marketing. Based on empirical research on cultural institutions in the Republic of Croatia, the research objective was to contribute to identifying and understanding the factors that influence unconventional marketing as well as the potential for applying unconventional marketing in cultural institutions. Research was limited to three types of cultural institutions (theatres, museums and galleries) and it was conducted on a sample of 244 institutions by using a highly structured online questionnaire.

The article investigates the determinants of the competitiveness of the banking sector of the national economy on the basis of a comparative analysis of the functioning of the banking systems of Ukraine and Poland.The authors conducted research using the following methoddology: comparative analysis of the institutional efficiency of the banking sectors of Ukraine and Poland; comparative analysis of the level of concentration of the banking sector of Ukraine and Poland; comparative analysis of the microeconomic and macroeconomic efficiency of the banking sectors of Ukraine and Poland; comparative analysis of the social efficiency of the banking sectors of both countries in terms of their financial inclusiveness.The results of the research showed the higher level of competitiveness of the Polish banking system, which is reflected in its stable operation over a long period of time, resilience to crises and excessive risks, effective prudential supervision system, developed institutiona...

The aim of this paper is to analyse the impact factors influencing the cinema and professional theatre attendance. The paper gives the analysis of the Croatian cinema and professional theatre industry, financial performance of the cinemas and national theatres operating in Osijek and Zadar and presents the relevance of the industry customized marketing methods. For the reason of determining the factors that influence the attendance and accordingly financial result, the primary research on student's consumption of analysed creative industries subsectors - cinema and theatre was conducted in Zadar and Osijek. The results of the primary research showed several factors relevant for the younger population attendance, which can accordingly influence the business performance and financial result. Here, the industries with different specifics were observed, the mainly private-owned and financed cinema industry and the mainly state-owned and financed theatre industry, which as well, sign...

In time of crises, the financial management knowledge proved to be one of the fundamental elements of preserving businesses from weakening. The part of the business owners and managers at the right time identified their gaps in knowledge in the field of financial management. Considering their awareness of the potential consequences of inadequate financial management skills, part of them tried to gain additional knowledge by attending various courses and seminars in this field. The question is, are these common channels of informal education sufficient to enable entrepreneurs to acquire a level of knowledge which will secure their companies adequate fi nancial decision making. The authors carried out a research with the aim of gathering the information and drawing conclusions on actual usability of courses and seminars in financial management organized by various training centers for their targeted groups. For that reason trough this study the authors explored the scale of difference...

Many cultural institutions are experiencing challenges to implement different types of market-oriented behaviour in order to ensure their existence. Classic theatres are faced with many challenges related to their audience. One of the challenges is related to traditional audience that is declining and ageing. The aim of this research was to identify and analyse the key factors that contribute to understanding of attitudes and behaviour of 35+ theatre audiences in order to suggest appropriate marketing strategies for the classic theatre in Croatia. The research was conducted on altogether 438 participants. Statistical techniques of univariate analysis (frequency distribution, central tendency measures), bivariate (ANOVA and t-test) and multivariate analysis (reliability analysis, linear regression) were used. The results have identified attitudes and audience behaviour in relation to HNK Osijek. Three major factors were identified: theatre marketing profile, theatre people and stereo...

Given the important part that the Coca-Cola Company has in the non-alcoholic beverages industry, this paper has been conducted to examine the performance of this company at the financial level between 2017 and 2020. This study has been carried through using the Financial Ratios Analysis method including Liquidity Ratios, Profitability Ratios and Solvency Ratios. This paper has also examined the limitations of the ratios analysis conducted. This research is based on quantifiable and non-quantifiable information published on different sources.

The article examines the process of formation inventory of the enterprise and determines the optimal volume of commodity resources for sale. A generalization of author’s approaches to the formation and evaluation of inventories of the enterprise is carried out. The marketing-logistic approach was applied for the purpose of distribution groups of commodity resources due to the risk of non-fulfillment the order for the supply of goods of the enterprise. In order to ensure an effective process of commodity provision of the enterprises, the costs associated with the formation of inventories are determined. The formalized scheme of the formation commodity provision and the process of optimization inventory of the enterprise is offered. The analysis the structure of the company’s inventory is carried out, the volume of goods turnover is
defined, the stocks are grouped for various clustering characteristics. To conduct the study, statistical information was used on commodity resources of the enterprises, statistical methods (grouping, structure analysis, estimation of dynamic series), tools for assessing the efficiency of inventory use, HML-FMR clustering were used. The necessity of using XYZ and ABC analysis is indicated in order to obtain more reliable results and forecast values of the product support of the
enterprise. Economic-mathematical modeling is applied and graphically shown the difference in the formation of commodity resources by various features of HML-FMR clustering. The calculations allow the enterprise to determine the optimal amount of commodity resources in accordance with the needs of consumers and their solvent demand, to plan financial resources for the formation of inventories, to develop assortment policy in accordance with demand for products and their
implementation. The results of calculations the volume of merchandising of the enterprise, taking into account the HML-FMR clustering affect the formation of final financial performance of the
enterprise — income and profits.

The aim of this paper is to analyse the impact factors influencing the cinema and professional theatre attendance. The paper gives the analysis of the Croatian cinema and professional theatre industry, financial performance of the cinemas and national theatres operating in Osijek and Zadar and presents the relevance of the industry customized marketing methods. For the reason of determining the factors that influence the attendance and accordingly financial result, the primary research on student's consumption of analysed creative industries subsectors - cinema and theatre was conducted in Zadar and Osijek. The results of the primary research showed several factors relevant for the younger population attendance, which can accordingly influence the business performance and financial result. Here, the industries with different specifics were observed, the mainly private-owned and financed cinema industry and the mainly state-owned and financed theatre industry, which as well, significantly defines the business priorities, behaviour and performance.

Celem artykułu jest zwrócenie uwagi na dużą rolę kosztu historycznego w budowie systemu pomiarowego rachunkowości. W aktualnym systemie zasada kosztu historycznego jest stopniowo ograniczana (...) Obecnie w literaturze przedmiotowej zasada kosztu historycznego jest mocno krytykowana. Krytyka pochodzi nie tylko ze strony rachunkowości akademickiej, ale przede wszystkim ze sfery biznesu...