16. Shahnur

European Journal of Business and …, 2011

Tourism has considered as the world's largest and rapid growing industry of modern business world. It has a vital influence on economic development of a country. Bangladesh is a new tourist destination on the map of the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. Tourism can add value in the Bangladeshi economy if proper marketing plan and strategy can be built and implemented for this purpose. However, this industry fails to reach its destination due to adequate marketing practices. This paper aims to show the present scenario of tourism industry in Bangladesh, identifies the constraints, and suggests remedial measures accordingly. The study also suggests that government should formulate a 'tourism policy' immediately for the development of this industry. Both public and private level investment is required in the tourism sector and regional cooperation can bring benefits for Bangladesh.

The paper mainly focuses on the prospects of tourism sector in Bangladesh. Bangladesh is a country of enriched heritage and culture from thousands of years ago. The economy of Bangladesh has much potentiality to earn foreign currency creating more attraction and disseminating the information about the tourist places to other parts of the world. The study has been conducted based on secondary information that have been collected from various articles published in journals, Bangladesh Parjatan Corporation (BPC), Ministry of Civil Aviation and Tourism, and different websites. Authors’ personal experiences and observations have also been taken into account to get the findings. The paper finds that the major tourist attractions, number of foreign tourists arrivals in Bangladesh in several years, the annual income and profit earning from tourism sector in the country have shown the opportunities and potentiality of tourism development in the country. However, the paper identifies various constraints to the development of tourism and prescribes some necessary recommendations for policy formulation and managerial implication of the development of the tourism sector in Bangladesh. Therefore, the value of the tourism sector development has a positive impact on the growth and economic development of Bangladesh in future.

Tourism is one of the most promising sectors for Bangladesh with her huge natural beauty, heroic historical background and archaeological resources. This research has identified whether the contribution of this sector is significant to total GDP of Bangladesh and its future prospects as research problem. It has served the objectives of assessing different aspects of tourism with point to point analysis. Secondary data supplied by Bangladesh Economic Review 2010, Bangladesh Parjatan Corporation and World Travel & Tourism Council have been analyzed with some simple statistical tools. Recommendations are made for development of infrastructures, diversifications of tourism form and establishment of Public Private Partnership (PPP) in tourism sector.

Tourism is one of the most promising sectors for developing countries around the world for their economic development. Bangladesh is no exception to this. But, unfortunately, despite having almost everything including unparalleled natural beauty, historical and archaeological resources, Bangladesh is lagging behind in tourism from its neighbors. This paper has identified the current trends of tourism sector around the world and at the same time portrayed the current situation of Bangladesh as well as its future prospects. Secondary data and statistics supplied by United Nations World Tourism Organization, Bangladesh Economic Review 2010, Bangladesh Parjatan Corporation and World Travel & Tourism Council have been analyzed and discussed in the paper to have a clear view of tourism sector in Bangladesh. Future steps to be taken and recommendations are made for the long-term tourism development in a sustainable manner.

For many developing countries, in particular the Least Developed Countries (LDCs) tourism is considered to be the one of the fundamental pillars of their economic development. But despite having many prospects, this industry in Bangladesh remains neglected for a long time and the share of Bangladesh in world tourism is very poor. This research mainly highlights the current position of tourism industry, its contribution to the economic development and share of Bangladesh toutism as per SAARC * comparison. The study mainly examines current growth and development of this industry and also examines some limitations and challenges of the said industry. Finally, some policy measures have been included as opined by the respondents (service providing organizations and tourists) to resolve its existing barriers as claimed by the aforesaid respondents. It is hopeful that the findings of this research may be considered by the government policy makers and private sector (investors) while formulating their policies for the future development and expansion of tourism industry in Bangladesh.

Bangladesh is a fresh tourism destination. She has a vast prospective to develop tourism primarily because of its attractive unadulterated natural beauty, heroic historical background and archeological resources, which can be experienced all throughout the land. Tourism sector can play positive impact towards enhancing Gross Domestic Product (GDP).Many countries are now dependent on this sector for foreign currency earnings. Every destination country is trying to achieve more gain by developing this industry. The expansion of the tourism throughout the world has increased. Countries are trying to attract more tourists by adopting appropriate marketing techniques and strategies. A research revealed that the country has a positive trend in arrivals and earnings, and it can be increased to a significant level if the country can undertake appropriate promotion measures by increasing the allocation for this purpose. The country also needs to employ creative people for this purpose, and the quality of the promotional materials also needs to be developed. The paper has been undertaken to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration in the case of Bangladesh by observing the current scenario, opportunity, and challenges. The study has intended to evaluate the effective & sustainable tourism marketing for this country.

South Asian Journal of Social Studies and Economics

Cucculelli and Goffi [1] stated that one of the industries with the highest growth rates worldwide is tourism, which provides the majority of developing nations with their primary source of foreign money. Bangladesh's tourism industry has immense potential to make it to the top of the tourist priority list. Ahmed, et al., [2] pointed out that in the context of global tourism of developing countries, Bangladesh, which offers a variety of natural variations, such as mountainous areas, sea beaches, mangrove forests, and many historical sites, has a tremendous amount of potential. Tourism provides advantages, which contribute to poverty reduction, by providing employment opportunities for local people. Tourism can contribute value to the Bangladeshi economy if a competent marketing plan and strategy are developed and implemented. The main objectives of this research were to review existing and unexplored tourist attractions, analyse locations, identify major benefits and challenges,...