Le, 2017 - Google Patents

Developing Service Quality Measurement Approach for Wholesale Banking Operation Unit of a Bank

Le, 2017

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Document ID
8212544895118693512
Author
Le T
Publication year

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This thesis focus on one of the problem area found in the Customer Satisfaction study made for the Wholesale Banking Operation Unit (WBO) of the bank. The selected problem is poor accessibility to phone service. Accessibility to Service is one of the strategic focus points of …
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