Kabasakal, 2020 - Google Patents

Customer segmentation based on recency frequency monetary model: A case study in E-retailing

Kabasakal, 2020

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Document ID
5828703572575494683
Author
Kabasakal
Publication year
Publication venue
Bilişim Teknolojileri Dergisi

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Marketing studies have often drawn attention to the importance of customers for businesses that aim to endure in a harsh competitive environment. Customer Relationship Management (CRM) has been a prominent approach in marketing management that aims to improve …
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