Lee et al., 2012 - Google Patents

Consumer complaint channel choice in online and offline purchases

Lee et al., 2012

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Document ID
3874556354281287271
Author
Lee S
Cude B
Publication year
Publication venue
International Journal of Consumer Studies

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Snippet

This research explored the influence of the purchase environment on the choice of complaint channel. The study was based on responses from 480 undergraduate students who participated in a 2 (purchase environment: offline vs. online)× 2 (the degree of …
Continue reading at www.academia.edu (HTML) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/06—Buying, selling or leasing transactions
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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